Adobe
Overview
Adobe offers a selection of cloud-based solutions for marketing, analytics, advertising, and commerce.
The Challenge
While Adobe offered best-in-class enterprise solutions, its website lacked the proper technical information needed in order for the CTO, IT, and Tech departments of prospective customers to endorse a sales decision.
The Solution
Create a single destination that can speak directly to a variety of IT personae, be discoverable as a role-based solution in the global nav, and scale to other roles, e.g., marketing, support, etc…
Phase 1 - Discovery: competitive analysis, content audit, stakeholder workshops
For phase 1, we conducted a number of Adobe stakeholder interviews to understand the client’s perspective on the problem. We also conducted a content audit on the existing site, uncovering numerous artifacts that would prove useful to IT personae. In addition, we compiled a competitive analysis to showcase best-in-class experiences from Adobe’s competitors.
Phase 2 - Content mapping
For this phase, we mapped existing technical content to the journey map provided by the client. From there, I identified the information gaps and suggested appropriate content solutions.
Phase 3 - Design
Prior competitive analysis and content mapping helped shape the final deliverables; entry points, zone diagrams and wireframes. The single page wireframe solution successfully surfaced all the appropriate content to satisfy the needs of the tech audience.
Zone diagram
Wireframes with INSPIRE, EDUCATE, ACTIVATE framework
Final visual design
